About the P2PI Commerce Marketing Program

The Path to Purchase Institute is proud to unveil the Commerce Marketing Program, a training designed to deliver practical education on the fundamentals of commerce marketing through 100% online, self-paced modules. Each module delivers curated, highly relevant, and content-rich educational experiences providing industry professionals with an educational foundation on shopper insights and shopper marketing along with know-how for tomorrow when it comes to all things related to the retail shelf, retail media evaluation and measurement, social commerce, the Metaverse and CPG organizational best practices.

Shopper Marketing 101

Retail Shelf Readiness

Commerce Customer Experience

Shopper Insights

Structuring for Success

Retail Media Evolution

Retail Media Evaluation

Retail Media Measurement

Rise of Social Commerce

Entering the Metaverse

Thank You to Our Partners!