BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:f99d3b22df258b05d7a06e668841c6cb0d3df901@swoogo.com DTSTAMP:20240329T133432Z DESCRIPTION:Visuals alone are no longer sufficient for a solid in-store mar keting strategy and audio advertising along the path to purchase enables a new opportunity to continue the momentum\, by reaching consumers through the same channels as digital advertising. According to the 2017 Nielsen Me dia Lab study\, audio advertising drove 24% higher recall than other forms of advertising and is two times as likely to lift purchase intent. It’s e nabling brands to reach customers right at the point-of-sale while deliver ing all the benefits of data-driven decision-making\, programmatic automat ion\, and measurement of results. Learn how this new advertising medium is transforming how brands and retailers connect with customers with a high propensity to spend - directly at the point-of-purchase. \n\nIn this pan el session\, you will learn:\n\n * The importance and value of the in-store audio experience to both retailers and advertisers\n * New programmatic a nd measurement offerings for path to purchase advertising\n * Audio advert ising campaign results and best practices from CPG brands\n\nSpeakers:\n DTSTART:20201111T194500Z DTEND:20201111T203000Z LAST-MODIFIED:20240329T133432Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Using Audio to Increase Shopper Demand at the Point of Purchase TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
Visuals alone are no longer suffi cient for a solid in-store marketing strategy and audio advertising along the path to purchase enables a new opportunity to continue the momentum\, by reaching consumers through the same channels as digital advertising. Ac cording to the 2017 Nielsen Media Lab study\, audio advertising drove 24% higher recall than other forms of advertising and is two times as likely t o lift purchase intent. It’s enabling brands to reach customers right at t he point-of-sale while delivering all the benefits of data-driven decision -making\, programmatic automation\, and measurement of results. Learn how this new advertising medium is transforming how brands and retailers conne ct with customers with a high propensity to spend - directly at the point -of-purchase.
\n\nIn this panel session\, you will learn :
\n\nSpeakers:
BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:Visuals alone are no longer sufficient for a solid in-store mar keting strategy and audio advertising along the path to purchase enables a new opportunity to continue the momentum\, by reaching consumers through the same channels as digital advertising. According to the 2017 Nielsen Me dia Lab study\, audio advertising drove 24% higher recall than other forms of advertising and is two times as likely to lift purchase intent. It’s e nabling brands to reach customers right at the point-of-sale while deliver ing all the benefits of data-driven decision-making\, programmatic automat ion\, and measurement of results. Learn how this new advertising medium is transforming how brands and retailers connect with customers with a high propensity to spend - directly at the point-of-purchase. \n\nIn this pan el session\, you will learn:\n\n * The importance and value of the in-store audio experience to both retailers and advertisers\n * New programmatic a nd measurement offerings for path to purchase advertising\n * Audio advert ising campaign results and best practices from CPG brands\n\nSpeakers:\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR