Name
From Staple to Superpower: How Data, Culture & Activation Drive Dairy Milk Growth
Description
How does a legacy category stay relevant and modern at retail? Explore what’s driving new momentum in dairy milk, from higher-protein products to new moments of cultural relevance. Hear how data, digital tools and recent campaigns like Supergirl are informing how brands show up at retail, while helping retailers identify opportunities to support sales and basket growth.
Sponsored by:
Speakers
Date
Wednesday, November 11, 2026
Time
10:00 AM - 10:25 AM (CST)