Name
Beyond the Shelf: How Brands Are Winning New Placement Opportunities
Description

Brands are increasingly influencing the store environment far beyond their traditional aisle. This discussion explores mission-based merchandising, seasonal activations and cross-category placement strategies that drive visibility and conversion while balancing shopper value with commercialization.

Speakers
Jennifer Peters - Director of DTC, Marketing Technology, and Digital Compliance, OLLY
Lisa Sherman - Head of Marketing, Walker's Shortbread
Date
Wednesday, November 11, 2026
Time
11:35 AM - 12:00 PM (CST)