Today's retail leaders have better data but not necessarily better decision-making. As AI changes how insights are generated and acted upon, organizations need to rethink not just what they measure, but how they connect performance to action. In this interactive workshop, participants will explore how leading brands and retailers are evolving their approach to measurement--from in-store performance and retail media to shopper behavior and commercial outcomes. Together, attendees and experts will identify the metrics that actually influence decisions, uncover common blind spots and build a practical framework for creating measurement strategies that drive growth instead of simply reporting results.