Consumer shopping behavior is rewriting how retailers and brands think about physical stores, discovery, loyalty and conversion. In this exclusive first look at research from P2PI and Placer.ai, we'll unpack the latest shifts in store visitation patterns, channel performance and shopper priorities to reveal which retail formats are gaining momentum and why.

The session will explore how evolving consumer expectations are influencing merchandising, retail media, store design and omnichannel engagement strategies. Attendees will gain a clearer understanding of the tactics separating high-performing retailers from those struggling to maintain relevance, along with practical implications for brands seeking to drive stronger in-store influence. We'll also examine the growing role of AI in shaping shopper journeys, operational decisions and the future physical store experience.