Name
Winning the Switchable Shopper
Description

Today’s shoppers are willing to change brands, stores and pack sizes based on value, convenience and relevance. This panel explores how brands can use incentives, data and in-store messaging to protect loyalty in a more fluid marketplace.

Speakers
Angela DiLemme - Group Vice President of Omnichannel Strategy, Inmar Media
Olivia Reagan - Senior Account Manager, Pinckney Hugo Group
Tara Donaldson - Content Strategist Events, Path to Purchase Institute
Location Name
International Ballroom North
Date
Wednesday, November 11, 2026
Time
3:00 PM - 3:30 PM (CST)