Shopping discovery was once largely relegated to the store shelf, and now it happens across physical stores, digital channels, social feeds, and increasingly through AI agents. And each one shapes what ends up in the cart. In this session, Jason “Retailgeek” Goldberg, chief commerce strategy officer at Publicis Groupe, will explain how these moments connect, why no brand or retailer can win in just one of them, and how the physical store is changing in response. Learn how to separate what will matter this holiday season from what to prepare for over the next five years.