Not every SKU deserves the same investment. The highest-performing brands know where growth is coming from, and where resources are being wasted. In this hands-on workshop, participants will learn a practical framework for evaluating product performance, identifying the assortment driving the greatest value and uncovering hidden opportunities across the rest of the portfolio. Using real-world examples and interactive exercises, attendees will explore how data and AI can help prioritize investments, improve merchandising decisions and focus teams on the products with the greatest potential for profitable growth.