David (“Dave”) VanderWaal is an accomplished marketing leader with extensive experience across the entire spectrum of marketing disciplines, but with a special emphasis on point-of-sale.

Dave’s first job was with Maytag, where much of the focus was winning at “the last 3 feet.”

After 5 years with Maytag, he was promoted to run Sales Promotion for newly acquired Jenn-Air, whose focus was on live demonstrations.

Dave then moved to the agency side and ran a shopper marketing company for 15 years, working with a variety of world renown brands.

In 2007, he was recruited to build the shopper marketing capabilities from the ground up, as a competitive advantage for new brand LG Electronics, for both HA and CE categories.

Highlight of this initiative was LG winning the 2011 Brand Chief Award for Retail Marketing Excellence, the first non-CPG brand ever to win.

In 2011, he was promoted to run all of marketing for LG HA and in 2014, he was named CMO for all LG consumer products.

In 2021, he joined Hisense as their newly formed CMO for the Americas’ Region.

In 2024, he started VW Marketing Consulting, providing marketing services to a variety of brands and companies.

Thru all these career moves however, shopper marketing has remained his first true love and has been privileged to be honored by several leading organizations.

Dave has been named to several different Marketing Path to Purchase “Hall of Fames” and was also selected to be on the Forbes “Top 50 CMOs”, during his tenure at LG.