Kyley Rouse is a Director of In-Store Media Strategy & Activation at Kroger Precision Marketing, powered by 84.51, where she leads the commercialization of Kroger's in-store retail media ecosystem. Her work sits at the intersection of media, merchandising, technology, and the physical store experience, with a focus on creating new ways for brands to connect with customers throughout the shopping journey.

Kyley began her career in in-store technology, working alongside leading British grocers and retailers to bring new digital experiences into the physical store. She later made the jump into retail media, joining 84.51 shortly after the launch of Kroger Precision Marketing, where she initially focused on the monetization of Kroger's onsite and app experiences.