Sarah Hogan leads Category Insights at Pompeian, the number one olive oil brand in the U.S., where she leads category strategy across all channels. Her work centers on translating syndicated and shopper data into the merchandising decisions for the retailers: assortment, shelf, promotion and the occasions that pull shoppers into the aisle.

Before Pompeian she spent 16 years across manufacturer and retailer sides of the business, including General Mills, Kimberly-Clark, Albertsons and Chewy. That both-sides perspective shapes how she approaches collaboration, starting from what the retailer is trying to solve rather than what the brand wants to sell.