Charles is the Global Head of Retail Media at Mondelēz International. He has over two decades of experience in media, data & measurement, and digital commerce including leadership roles at Epsilon, Walmart Connect and as the revenue leader at a foodtech startup with a successful exit. As retail media scales toward $100B in the US alone, Charles is architecting how the world's largest snacking company turns shopper data into brand growth. He attended the University of Chicago and the American University of Beirut and is based in Chicago.