Ashlee Leo is VP of Marketing at Amylu Foods, where she leads Marketing, connecting brand, shopper, creative, and innovation efforts to ensure a full funnel customer experience.

She’s helped lead the brand through a period of significant growth, contributing to its recognition on Bain's Insurgent Brand list for 2026.

With 13 years of experience in marketing, Ashlee has built a demonstrated history of success in the CPG industry, with a focus on strategic planning backed by data-driven results. For the past eight years, Ashlee's work has centered on the better-for-you CPG space, where she has focused on redefining a legacy category to meet developing protein-forward consumer demands and the products designed to fit those needs across every daypart.

This experience directly informs her perspective on the wellness panel, as she explores how brands can move beyond category thinking to meet consumers where they are in their health journeys, whether that's through smarter product innovation or more intuitive in-store experiences.

Ashlee is completing her MBA at Indiana University this fall. Outside of work, Ashlee enjoys spending time with her husband and 5-year-old daughter. The family loves to travel, and Ashlee has recently embraced her new roles as a PTO parent and Girl Scout troop volunteer.