Tiffany Boyd is Vice President of Omnichannel Marketing at Talking Rain Beverage Co., makers of Sparkling Ice, the No. 1 branded sparkling water in the U.S. She leads shopper and trade marketing, digital commerce, experiential, lifecycle marketing, and marketing operations.

Over more than a decade at Talking Rain, Tiffany has built and scaled an integrated marketing engine that translates brand strategy into commercial execution across customers, channels, and consumer touchpoints. She established centers of excellence across these disciplines, creating connected capabilities that have contributed to Sparkling Ice achieving category-leading household penetration and repeat purchase. Most recently, she led the development of the brand’s first-party data strategy and lifecycle marketing capability, tripling customer retention within its first year.

Before joining Talking Rain, Tiffany held roles at Conagra Brands and Safeway Inc., building expertise across sales, shopper marketing, first-party data, loyalty strategy, and consumer analytics.

Beyond her commercial leadership, Tiffany serves as Executive Sponsor of Black Rain, Talking Rain’s employee resource group, which she co-established in 2022. She was recognized with Brand Innovators’ Industry Innovator Award in 2024.