Susan Cho is a advertising sales executive with more than 20 years of experience spanning retail media, advertising technology, sales, and go-to-market strategy. She currently serves as Senior Vice President of Go-to-Market and Sales at NRS Digital Media, where she leads commercial strategy, agency and brand partnerships, and revenue growth.

At NRS, Susan helps brands connect with consumers across more than 34,000 independent convenience, grocery, and liquor stores nationwide. Her work focuses on transforming the fragmented independent retail market into a scaled, data-driven media channel by connecting in-store advertising with first-party transaction insights, audience targeting, and measurable business outcomes.

Susan began her career in media planning and has worked closely with leading agencies, retailers, and consumer brands throughout her career. She is passionate about building commercial organizations, developing differentiated market strategies, and creating solutions that bridge digital and physical consumer experiences. Susan is also a frequent industry speaker and contributor on the future of retail media, in-store engagement, and the growing importance of independent retailers.