Brandon Thurber is VP of Data Sales and Client Success at NRS Insights, where he helps CPG brands and their agencies use first party, SKU level transaction data from independent retail to target, activate, and measure. He brings 12 years in retail data and CPG insights, including client management and partnerships at Management Science Associates, where he worked across tobacco, snacking, beverage, and other CPG categories on insights, trade program management and optimization, and go to market strategy. A past NACS speaker and a frequent contributor to trade publications, Brandon focuses on independent retail for what it represents: durable local businesses, an essential resource for the shoppers who rely on them, and one of the largest untapped opportunities for brands. He is based in Pittsburgh.