Bobby Tinsley is CEO and Co-Founder of SKUx, a fintech innovator advancing verified commerce and item-level growth. An entrepreneur, investor, author, and former international recording artist, Bobby brings a diverse background spanning marketing, sales leadership, organizational culture, distributed ledger technology, and strategic partnerships.

Under Bobby’s leadership, SKUx is helping transform how brands deliver personalized, seamless, and purpose-driven commerce experiences through item-level payment and engagement technology.

Bobby began his entrepreneurial journey in the music industry, where he achieved multiple charting singles in the U.S. and abroad before expanding into entertainment, licensing, public relations, and strategic partnerships. He has negotiated licensing agreements with major entertainment companies and developed partnerships with leading North American real estate organizations.

Bobby is also the author of The Difference – You Can Change the World and, alongside his wife, Jessica, founded Anchor Love Mission, a nonprofit supporting women and children in Uganda. He resides in Bradenton, Florida.