Wheeler's role helps Kimberly-Clark continue to build a deeper, more connected understanding of the shopper in a rapidly paced marketplace. His team works to understand how shoppers are changing, how the retail environment is evolving and how Kimberly-Clark's brands can continually show up in relevant and meaningful ways.

He joined Kimberly-Clark in 2022 as senior manager of shopper insights after serving as analytics director at Fetch Rewards. He has more than 30 years of experience across various sales and customer-centric roles at organizations such as Foresight ROI, Nielsen and The Coca-Cola Co.