Discover the power of emotions in shaping U.S. retail shopping experiences across 20 diverse product categories as we reveal for the first time the findings of innovative research that maps emotional responses influenced by transaction complexity, shopping locations, and product types. Unearth high-impact insights to craft compelling PR campaigns, tailor merchandising strategies, and design shopper programs that resonate. Join us to explore the results of this groundbreaking study from Arc Worldwide, Suzy and Northwestern University’s Spiegel Research Center and learn how this emotion-driven approach is revolutionizing shopper marketing, sparking engaging conversations with brands and retailers, and transforming consumer interactions. Don't miss this opportunity to lead the way in emotion-led retail strategies!

Lunch will be provided.