Retail media has transformed the online and in-store landscape, but has our obsession with algorithms and ad placements come at the expense of the customer experience? We're at a critical crossroads in retail.  We're not just talking about digital screens and QR codes – we're talking about a complete reimagining of the shopping experience, where a re-balancing of data, creativity and personalization is required to ignite genuine customer connection. In this opening session, VML’s Tyler Murray will explore how the timeless principles of shopper connection combine with the power of modern retail media technology to rehumanize the omni-channel journey.

• What brands need to know to successfully leverage in-store retail media opportunities.
• Inspirational examples of in-store retail media activations across the U.S.
• How to measure the success of in-store retail media campaigns.