A candid look at why physical retail’s ad revolution hasn’t caught fire and who is poised to change that.

In-store retail media holds enormous promise, but much of its potential remains unrealized. This session will explore why progress has lagged, the key friction points slowing adoption, and what it will take to shift from test-and-learn to full-scale execution. We will also examine lessons from more advanced markets and geographies that are further along than the US in bringing in-store media to life.