Learn how the AI-powered shopper journey is reshaping engagement, promotional strategy and retail media and leave with a practical framework for evaluating what these changes mean for your business.

What Attendees Will Learn:

• How AI is changing the shopper journey. Explore how product discovery, evaluation and purchase behaviors are evolving and identify what these changes mean for shopper engagement.
• Why rethinking promotional strategies for AI-assisted shopping is necessary. See practical examples of how AI influences product recommendations and purchase decisions and how promotions can remain relevant as the shopper journey evolves. 
• How to apply an AI Shopper Engagement Readiness Assessment. Use a practical framework to identify where AI is most likely to affect shopper engagement in your business and the one area you should prioritize first.