AI has quickly become an essential part of the commercial marketer’s job. But beyond the promise of greater speed and productivity, many have little guidance for using it well. In a recent poll, 80% of shopper, trade, and commerce marketers said AI use was required, encouraged, or allowed for specific applications. Yet expectations, standards, and rules of engagement remain uneven. That leaves individual marketers to determine when to use AI, how much to trust its output, and whether an answer is actually good enough to act on.

This Learning Lab is not about writing clever prompts or mastering the latest AI tools. It is about strengthening the marketing judgment required when polished outputs are easier than ever
to produce. Participants will explore how to ask sharper commercial questions before the prompt, provide better context, challenge easy answers, recognize generic output, and decide which recommendations are strong enough to act on.

You’ll Learn How to:

• Ask sharper questions before the prompt.
• Apply stronger judgment after the prompt.
• Turn AI output into disciplined commercial action.

Attendees Will Also Receive:
Access to the AI Edge for Commerce Marketers series, featuring additional best practices and practical guidance to build on the session.