Beverage alcohol marketers are navigating an increasingly complex regulatory landscape — one where traditional rules now intersect with social media, digital promotions, loyalty programs and emerging technologies like artificial intelligence. As marketing channels evolve, so do the questions about what brands, retailers and suppliers can (and cannot) do.

This Learning Lab will break down the legal considerations marketers need to understand when developing and executing BevAlc promotions. It will explore the fundamentals of tied house and temperance laws, the regulatory considerations surrounding sweepstakes and consumer promotions, and how existing rules apply to social and digital media. It will also examine emerging compliance considerations around AI-generated advertising, including recent guidance from the Alcohol and Tobacco Tax and Trade Bureau.

You’ll Learn How To:

• Navigate key federal and state regulations affecting BevAlc marketing and promotions.
• Identify potential compliance risks across social media, sweepstakes, loyalty programs and other consumer-facing activations.
• Understand how current laws affect supplier-retailer relationships and promotional strategies.
• Apply practical considerations when using AI-generated imagery and other emerging technologies in alcohol advertising.
• Build more effective marketing programs while keeping compliance considerations in mind from the start.

This Learning Lab is exclusively available to BACi members.