As AI moves from recommendation engines to autonomous shopping agents, brands face a new challenge: consumers don't simply trust or distrust AI, they toggle between appreciation and resistance depending on context, control and consequence.

• During this session, we will cover:
  • Why consumers trust AI recommendations but resist AI decisions
  • What "algorithmic resistance" means in an era of agentic shopping
  • The moment AI crosses from helper to decision maker, and what breaks trust in the process
  • How brands accidentally train consumers to override AI
  • What CPG leaders must get right before AI starts shopping on behalf of consumers