Retail media networks have become an omnipresent reality in nearly every corner of the industry, surging in popularity and changing the way consumers engage with products and brands. But not all networks are created equally.
While major retailers are stacking up success stories, brands can be left with little to show for it. Prominent chains charge top dollar to run campaigns but leave brands with limited opportunities for in-store integration and spotty access to data. And with each networking measuring success in its own way, brands are left in the dark about how their campaigns performed.
In this engaging Learning Lab, we cut through the noise surrounding retail media networks and reveal essential insights to help CPGs navigate the space strategically. Discover how to align your brand with networks that offer genuine value, transcend unnecessary complexities, and achieve a unified and efficient ad strategy.