In a time where data is abundant and time is finite, it can be easy to opt for data that is "good enough." 84.51° embarked on a journey to understand if research could truly be “good enough.” A sneak peek: only 25% of people in more traditional recruiting methods should actually qualify for a study. We’ll unpack the research that compares behaviorally verified shoppers versus self-claimed and how this plays out in a real case study with Johnsonville. We’ll show how Johnsonville utilized trends in behavioral data to talk to a niche sample definition of verified buyers for a better understanding of how to solve declining trends in two key categories.