For many years, retailers like Amazon and Walmart have relied on product relevance as one of the top ways to determine which products to serve in search results – for both organic listings AND for those featured in the PAID grid. And now, with the emergence of AI search, the largest online retailers are leaning into product relevance yet again as a key determinant in defining which products will win the race to the top. Join Amanda Wolff, board member & contributor of firstmovr & CRO of Jenda for this session, where she will explore the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.
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