In the last year, Amazon’s search algorithm has rapidly evolved -- driven by their investments in AI -- impacting how products rank and how sellers optimize their listings. In this session, Amanda Wolff, a repeat P2Pi educator and partner from both firstmovr and Jenda will break down some of the latest and greatest changes in Amazon’s SEO landscape and what they mean for your business. Learn how to fine-tune your listings, leverage new ranking factors, and maximize visibility in an ever-changing marketplace with this practical session.