In today’s hyper-competitive retail environment, displays must work harder than they have in the past; sales lift isn’t guaranteed by just getting your product off the shelf. Given the rise of online shopping and the time-starved nature of shoppers’ lives today, today’s shoppers aren’t responding as well to traditional tactics.  This interactive webinar will explore topics that drive incremental sales and increase lift:

• Today’s shopper conversion funnel brought to life: Moving shoppers from awareness to education into conversion
• Shopper-focused sustainability messaging and materials to drive conversion
• Balancing the retailer and CPG equity spectrum for maximum benefit
• Next-level cross-merchandising strategies that consider a more intuitive, shopper lifestyle focus