You and your team have spent days refining your pitch for a JBP, divisional leadership meeting, or high-stakes line review. The retail team sits across from you—attentive, but unreadable. Every slide, every word, every moment counts. Will they say "yes"?

The battle for shelf space and merchandising support has never been more intense in today's rapidly changing retail landscape. Will your brand secure the incremental display? Will your new product make it onto the shelf? Or worse—could you be de-listed?

Retailers aren’t just reviewing your proposal—they’re weighing it against their category objectives. The difference between rejection and approval comes down to one thing: proving that your brand helps them win.

Join Mike and Rich as they reveal insider strategies from the retailer’s side of the desk—so you can craft presentations that don’t just inform but persuade.

You’ll walk away with:

• The exact criteria retailers use to evaluate your recommendations
• The critical Do’s and Don’ts that can make or break your pitch
• The 5-step formula for the perfect selling story
• Actionable strategies to turn retailer skepticism into full support Don’t gamble with your brand’s success.

Equip yourself with the tools to transform poker faces into approvals—because when you win the retailer, you win the market.