Name
Next-Level POP Display Strategies
Date & Time
Tuesday, October 14, 2025, 2:00 PM - 3:00 PM
Description
In today’s hyper-competitive retail environment, displays must work harder than they have in the past; sales lift isn’t guaranteed by just getting your product off the shelf. Given the rise of online shopping and the time-starved nature of shoppers’ lives today, today’s shoppers aren’t responding as well to traditional tactics. This interactive webinar will explore topics that drive incremental sales and increase lift:
- Today’s shopper conversion funnel brought to life: Moving shoppers from awareness to education into conversion
- Shopper-focused sustainability messaging and materials to drive conversion
- Balancing the retailer and CPG equity spectrum for maximum benefit
- Next-level cross-merchandising strategies that consider a more intuitive, shopper lifestyle focus
Virtual Session Link