Waste doesn’t start in the field. Waste starts at the brief. We often talk about waste after the POP has been created, but if we utilize historical data accurately we can eliminate waste before it has been produced. Join your peers at P2PI for a holistic conversation about sustainable design practices in the POP space. P2PI member Select will moderate this conversation with Tito's Handmade Vodka, and members in attendance, about waste reduction in planning and design, best practices for program execution at retail, and how brands are truly defining success for retail programs.