When the economy gets tough, marketing budgets are often the first to go. But cutting spending too quickly can lead to long-term revenue losses.
Join Mike Chiasson of Keen Decision Systems as he facilitates our conversation around smarter planning that can help you avoid the same mistakes.

In this session, we will discuss:

• Real data showing how one brand's "responsible" budget cut led to a $17M revenue disaster
• Practical approaches to scenario planning when tariffs and recession loom
• How to identify which marketing tactics will still perform when consumers tighten their belts
• Tools to defend your marketing investments when finance comes knocking

Come prepared to share insights and learn how others are making confident marketing decisions during economic uncertainty.