The Path to Purchase Institute OmniShopper Awards is the first and only awards program designed to recognize excellence in shopper engagement across the entire path to purchase, from newer tools like retail media networks and social media activations to traditional methods such as in-store displays and on-shelf signage. Now in its 5th year, the program honors the effective activation of touch points both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey.