Entry Period: July 7 - 31, 2025

P2PI Members receive 5 complimentary entries. 


The Path to Purchase Institute OmniShopper Awards is the first and only awards program designed to recognize excellence in shopper engagement across the entire path to purchase, from newer tools like retail media networks and social media activations to traditional methods such as in-store displays and on-shelf signage. Now in its 5th year, the program honors the effective activation of touch points both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey.
 

AWARD CATEGORIES

Collaborative: Brand-Retailer (Long-term Partnership)

Collaborative: Brand-Retailer (Single Activation)
   
Digital: Digital Media Activation (Non-Retail Media)
    
Digital: Retail Media Activation  


Digital: Mass Media Activation

Digital: Mobile Activation

    
Digital: Social Media Activation


In-Store Marketing: Digital Activation (Non-Retail Media)    

In-Store Marketing: Retail Media Activation    

In-Store Marketing: On-Shelf Campaign
 

In-Store Marketing: Product Display (Long-term)

In-Store Marketing: Product Display (Temporary)
 
In-Store Marketing: Store/Aisle Reinvention
  
Integrated Path to Purchase Activation

Packaging
 

WHO SHOULD ENTER

WHY YOU SHOULD ENTER


Omnishopper Awards gives retailers, brands, marketing agencies and consumer-facing solutions providers an opportunity to showcase their expertise in building and activating shopper commerce campaigns that achieved greatness through innovative concepts, standout execution and superior results.

Winning campaigns will:

  • Be featured on P2PI newsletters, social media and p2pi.com
  • Receive one (1) physical award
  • Have the opportunity to record a 10-minute virtual case study with P2PI