The Path to Purchase Institute’s Retail Media Awards honor the top commerce marketers pioneering retail media. The awards are designed to spotlight innovative leaders across brands, retailers, agencies and solution providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.

Ideal candidates for the Retail Media Awards are professionals in retail media who meet criteria:

• Are trailblazers making impactful change in their company and in the industry;
• Have led successful campaigns and/or innovative new solutions in retail media;
• Contribute significantly to the advancement and evolution of retail media as it relates to connected commerce across the path to purchase.

Winners will be recognized at an award ceremony and cocktail celebration during Retail Media Summit, which will be held June 2-4, 2026, in Chicago. They will also be featured on P2PI.com.

See who was recognized in 2025.

• Nominee must be nominated by a colleague or industry peer (self-nominations are not eligible for consideration)
• No former Retail Media Award winners are eligible
• No former or current employees of EnsembleIQ or Path to Purchase Institute are eligible
• Nominations must be submitted by 11:59 p.m. ET on Friday, Feb. 20, 2026

For questions, please contact McKenna Smith, Event Program Manager at [email protected].