Retail Media Guild Shopper Study
Join Beth Ann Brickel, VP of Research at EIQ, for an exclusive deep dive into the Path to Purchase Institute's Retail Media Guild Shopper Study.
In this session, Beth will break down brand-new research examining how today's consumers navigate digital and physical touchpoints. Grounded in proprietary survey data from 1,000 U.S. shoppers, we’ll unpack the critical trends reshaping retail media strategy—including:
- In-Store Digital Innovation:
- Digital & Social Commerce Behavior &
- Emerging Technologies & CTV
Gain actionable benchmark data to refine your omnichannel media strategy, optimize ad placement, and maximize shopper engagement across every stage of the funnel.
Beth Brickel
VP of Research, EnsembleIQ
Beth has over 20 years of market and consumer research experience and holds a Master of Marketing Research (MMR) degree from Southern Illinois University. Her industry experience encompasses CPG, retail, restaurant, healthcare, media and nonprofits/foundations. In addition to her survey experience, she is also a RIVA-trained moderator and has conducted interviews, focus groups, online discussion groups, ethnographies, and shop-alongs with hundreds of individuals across B2B and B2C studies.
HIGH-LEVEL, BRAIN-TRUST OF INDUSTRY LEADERS
Join industry leaders to participate in open, interactive dialogue and roundtable discussions on the most important topics and overarching trends impacting the retail media landscape. Going beyond the brand lens, the group will convene to explore emerging strategies that are transforming the space while serving as an incubator to ignite insights into action across all business types. In 2026, the Guild will gather for one (1) in-person meeting and two (2) virtual meetings.
FOCUS
- Measurement & standardization, including incrementality and the broader implications
- The importance of holistic omnichannel campaigns using full-funnel tactics
- Leveraging growing channels: CTV, DOOH, shoppable videos, influencers
- Shopper engagement with retail media
- Best practices for organizational mapping
- Industry collaborations on the standardization and measurement of retail media
GUILD MEMBER BENEFITS
- Early access to proprietary retail media content & research
- Dedicated Learning Lab (interactive deep-dive)
- Two (2) complimentary tickets to the Retail Media Summit
- Exclusive networking event
- Member shared content on resource page
JOIN THE GUILD
To join the Retail Media Guild, you must be a P2PI member in good standing. To receive more information about the share group, complete the form linked below or contact:
Tanner Van Dusen
Managing Director
Path to Purchase Institute