HIGH-LEVEL, BRAIN-TRUST OF INDUSTRY LEADERS
Join industry leaders to participate in open, interactive dialogue and roundtable discussions on the most important topics and overarching trends impacting the retail media landscape. Going beyond the brand lens, the group will convene to explore emerging strategies that are transforming the space while serving as an incubator to ignite insights into action across all business types. In 2025, the Guild will gather for one (1) in-person meeting and two (2) virtual meetings.
FOCUS
- Measurement & standardization, including incrementality and the broader implications
- The importance of holistic omnichannel campaigns using full-funnel tactics
- Leveraging growing channels: CTV, DOOH, shoppable videos, influencers
- Shopper engagement with retail media
- Best practices for organizational mapping
- Industry collaborations on the standardization and measurement of retail media
GUILD MEMBER BENEFITS
- Early access to proprietary retail media content & research
- Dedicated Learning Lab (interactive deep-dive)
- Two (2) complimentary tickets to the Retail Media Summit and $200 savings on two (2) tickets to P2PI LIVE & Expo
- Exclusive networking event
- Member shared content on resource page
JOIN THE GUILD
To join the Retail Media Guild, you must be a P2PI member in good standing. To receive more information about the share group, complete the form linked below or contact:
NICOLE MITCHELL
Senior Director, Membership
Path to Purchase Institute