Surviving the Algorithmic Shelf with Olly: Collaborative Strategies for AI Retail Search
Creativity Over Clicks: Reclaiming Retail Media for Brand Building
Jennifer Peters, Director, DTC, Martech, & Digital Compliance
Olly
As retail search engines pivot to generative answer-builders, static product detail pages are becoming obsolete. Jennifer Peters, Olly, will share their latest content moves and open the floor for a candid roundtable discussion. Bring your own wins, friction points, and ongoing experiments to see how your roadmap stacks up against the category standard.
Lisa Zielinski
Head of Offer Strategy & Thought Leadership
Ipsos
With retail media spend now officially surpassing the entire television ecosystem combined, marketers are facing unprecedented pressure to prove immediate ROI. In this session, Ipsos shares landmark research from a controlled experiment of over 21,000 shopping experiences to rewrite the RMN playbook. Our research revealed three striking findings: (1) ads are 47% less likely to be remembered on retail sites vs. standard web placements, (2) high-quality creative is 21% more effective at moving out-of-market consumers toward future consideration, and (3) optimizing for ROAS alone consistently favors weaker creative, selling the channel short.
HIGH-LEVEL, BRAIN-TRUST OF INDUSTRY LEADERS
Join industry leaders to participate in open, interactive dialogue and roundtable discussions on the most important topics and overarching trends impacting the retail media landscape. Going beyond the brand lens, the group will convene to explore emerging strategies that are transforming the space while serving as an incubator to ignite insights into action across all business types. In 2026, the Guild will gather for one (1) in-person meeting and two (2) virtual meetings.
FOCUS
- Measurement & standardization, including incrementality and the broader implications
- The importance of holistic omnichannel campaigns using full-funnel tactics
- Leveraging growing channels: CTV, DOOH, shoppable videos, influencers
- Shopper engagement with retail media
- Best practices for organizational mapping
- Industry collaborations on the standardization and measurement of retail media
GUILD MEMBER BENEFITS
- Early access to proprietary retail media content & research
- Dedicated Learning Lab (interactive deep-dive)
- Two (2) complimentary tickets to the Retail Media Summit
- Exclusive networking event
- Member shared content on resource page
JOIN THE GUILD
To join the Retail Media Guild, you must be a P2PI member in good standing. To receive more information about the share group, complete the form linked below or contact:
Tanner Van Dusen
Managing Director
Path to Purchase Institute