Name
General Session: Succeeding in the Future of Retail Media
Date & Time
Wednesday, June 28, 2023, 1:10 PM - 1:35 PM
Description
Retail Media can be a complicated space, from determining budgets to placing bets on retailers to measuring results. Yet it can also yield incredible advantages in terms of brand exposure and share. We’ll discuss retail media current events and trends, predictions, and walk through the Allume Group’s M.E.D.I.A. framework for retail media success.
Speakers
Location Name
The Kroger Theater in the Grand Ballroom