Search has always been the foundation of retail media, the best way to reach high-intent shoppers during their purchase journey. However, as retail media onsite has evolved and grown, offsite has exploded onto the scene. New formats like CTV, video and in-store are becoming opportunities, and brands face greater complexity than ever.

Our panelists will share their knowledge, based on conversations with hundreds (or more) of brands, on:

• The biggest organizational challenges brands face and how to address them.
• The difficulties of budgeting for retail media and what different options look like.
• The opportunity that consistent measurement can provide, and how close we are to that reality.

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