As retail media competition continues to rise, a key factor to differentiate and succeed is how deeply the retailer understands its customers. Marketers must anchor retail media efforts in people-based identity resolution to unlock meaningful connections that fuel measurable results. Data and insights are imperative to true customer knowledge and critical to retail media networks’ activations and results. In this session with Dom Manna of UB Media, we will discuss how Ulta Beauty is set up for great success by showcasing:

• The importance of solid consumer identification and match rates.
• What advanced audience targeting at the SKU level looks like and why it matters.
• How to structure measurement and reporting for optimal brand-retailer relationships within RMNs.

Those who attend will have the opportunity to download brand-new retail media research and may find an Ulta Beauty gift card surprise at their seat.

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