In an environment with growing privacy legislation, CPGs want omnichannel, connected and personalized retail media activations centered in first-party data. Join this fireside chat between Sam Knights, CEO of retail media agency Threefold and Ollie Shayer, omnichannel media director of Walgreens Boot Alliance’s Boots U.K. They will explore how Boots Media Group has developed successful multi-channel solutions in the highly legislative European environment, partnering with household names like L'Oréal, P&G and Fenty to deliver personalized in-store, onsite & off-site omnichannel retail marketing campaigns.

Following two years of stellar growth in top-line retail sales and bottom line retail media network profitability, this fireside discussion will shine a light on future solutions for the likelihood of increased privacy legislation in the U.S. and how Boots have cracked omnichannel executions.

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