With retail media being the second-fastest-growing major ad format in the U.S., it is important for marketers to understand how to unlock its full potential by delivering and accurately measuring real omnichannel experiences.

In this session, learn how Sam’s Club Member Access Platform (MAP) is partnering with The Clorox Co. to create member-first marketing moments that are designed to bring their products to members in unique and memorable ways.

Key topics covered during this session include:

• How MAP and The Clorox Co. are helping to celebrate a major retail milestone while delivering a seamless omnichannel experience.
• A behind-the-scenes look at how large-scale omnichannel activations are brought to life.
• How The Clorox Co. is gaining visibility and efficiency with MAP’s closed-loop, omnichannel attribution model.
• The importance of hiring for the right skillsets when building a growing retail media organization.
• A sneak peek into what is on the horizon for MAP and The Clorox Co.

Sponsored by: