As we approach an era of hyper-optimization, brands won't be able to rely on efficiency alone to win share of wallet. In this session, we’ll explore how technology + creativity + efficiency can come together and unlock exponential ROI, driving brand growth.
Attendees will walk away from this session being able to:
- Turn 1P insights into a competitive advantage.
- Understand the role an audience’s culture plays in retail media.
- Learn the value of earned/shared in the retail media arena.