NCSolutions brings you a thought-provoking fireside chat with Kyle McWhirter, Head of Emerging Sales, Walmart Connect and Kelly Sheehan, VP of Advertiser and Agency Sales, NCSolutions. McKinsey predicts that the U.S. retail media market will grow to $100 billion dollars by 2026 as marketers shift digital and TV dollars into the networks. Retail media is unlocking full-funnel growth opportunities that provide brands with accountability at a time when ad spend must prove its value. This duo will delve into how retail media can influence each stage of the shopping journey to have a measurable impact on brand-building and wider shopping behaviors.

In this engaging session, we will dive into the following key areas:

1. Embracing an Omnichannel Mindset: Discover how brands can leverage retail media to enhance customer experiences and drive meaningful engagement at every touchpoint.
2. Unveiling the Metrics that Matter: In the age of data, understanding the right metrics and measurements for your retail media investment is crucial. We will shed light and share some examples of key performance indicators (KPIs) and metrics that provide meaningful insights into the effectiveness of your full-funnel retail media campaigns.
3. Successes and Lessons Learned: Get inspired by success stories of brands effectively utilizing Walmart Connect's retail media solutions. Discover the strategies, tactics and best practices that have propelled these brands to new heights.

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