In this session, we will delve into the transformative power of AI-Audio in retail, focusing on the successful partnership between 7-Eleven and Qsic. We'll explore how Gulp Media, 7-Eleven's platform, leverages AI-Audio to amplify brand performance, stimulate sales, enhance teammate awareness for promotions and craft a personalized in-store ambiance.

We'll also discuss the concept of incremental return on ad spend (iROAS), a key metric used to measure the effectiveness of our advertising campaigns. This metric helps us understand the additional revenue generated for each dollar spent on advertising, providing valuable insights into the impact of our AI-Audio strategies.

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