The absence of common standards in retail media networks has created a significant hurdle for advertisers and retail media networks alike. Without standardized practices and guidelines, each network operates like its own walled garden, leading to inefficiencies and increased complexity for advertisers as they navigate the growing number of retail media networks available today. In addition to standardization, incrementality - the practice of measuring the incremental impact of advertising campaigns - plays a vital role in solving retail media’s measurement problem.

To overcome these challenges, the industry must rally together to pave the way for industry-wide standardization. Join Claire Wyatt, Vice President of Business Strategy & Marketing Science at Albertsons Media Collective, as she sheds light on the importance of establishing a standardization framework that creates a common baseline to foster greater synergy and efficiency across the retail media landscape for decades to come.